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Barb concentrates on providing strategic marketing, management and information
technology consulting services to enterprises and individuals desiring
to improve their market positions. Her most recent assignments have
revolved around the indoor and outdoor hospitality and tourism trade,
including major event venues and sponsors.
Her innovative integrated
marketing programs inspire purposeful action through
the completion of strategically targeted, routine
tasks such as viral marketing (networking and generating
referrals), Internet marketing (email and Web applications),
multimedia marketing (interactive CD and DVD productions),
video marketing (DVD and Web Site edutainment), and
exhibit marketing (seminars, tradeshows, special
events).
For more than 20
years Barb has provided strategic consulting, marketing,
training, and event planning services. From 1994
through 2002, Barb served as Online Strategic
Marketing and Communications Consultant for the Albuquerque
International Balloon Fiesta. She is often recognized
as one of the pre-eminent pioneers in the commercialization
of online communication venues, having worked with
several notable online communication and information
service providers since 1991.
Over the years Barb
has planned, produced, marketed and taught programs
on an eclectic group of marketing and communication
subjects. She has also promoted and presented seminars
for other notable trainers such as Tom Hopkins and
Zig Ziglar.
She has earned national
recognition for her intuitive networking and marketing
skills, most notably as a featured expert in telecommuting
and business consulting articles published in The
New York Times, The Los Angeles Times,
and Entrepreneur® magazine. Her commentary
has also appeared in numerous Internet technology
publications, including Web Week, Information
Week and Internet World. She is credited
for sharing her marketing expertise in the books, Marketing
Online by Marcia Yudkin and Marketing on the
Internet by Jan Zimmerman.
Barb Tomlin is based
in Albuquerque, New Mexico where she serves as President/CEO
of Westward Connections Inc., a leading multimedia
marketing communications company recognized for delivering
successful integrated marketing programs since 1986.
She can be reached by phone at 505.292.3094 or through
e-mail. To get Barb's current e-mail address,
please contact her through our site
feedback form.
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