Speed, intangibles, connectivity. As these three forces converge, every dimension of business is challenged. If you think that business can be conducted by the old rules, you need to think again. Welcome to the new economy. In their new book, BLUR: The Speed of Change in the Connected Economy, authors Stan Davis and Christopher Meyer say this is a world that changes so fast it's only a blur. Clear lines no longer distinguish buyer from seller, product from service, or employee from entrepreneur. To profit from the new patterns of business, you need a dynamic guide to the new economy. Say the authors, "You need BLUR." Davis and Meyer deliver more than a guided tour to these momentous shifts. They offer a working model to illustrate and benefit from the new rules of the connected economy. Now, advantages are temporary and nothing is fixed in time or space. They showcase the practices of dozens of enterprises to illustrate their point. In doing so, they build a new framework for delivering and capturing value, evaluating success, and developing strategies. Obviously, most readers of BLUR are not CEOs or the people directly responsible for big changes in the way an organization will think. Still, with these thoughts in mind, readers will become more forward-looking in their understanding and their ideas. They will be more ready to spot advantages and opportunities that could immensely profit their organizations. The words of Walter Wriston, CEO, Citibank: "As the industrial society morphs into the information/network economy, there is urgent need for business people to acquire new perspectives and learn to operate with new rules if they want to survive and prosper. BLUR supplies both, and should be required reading for the millennium."

BLUR: The Speed of Change in the Connected Economy by Stan Davis and Christopher Meyer, Addison-Wesley, Copyright 1998.
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