Straight from the CEO: The World's Top Business Leaders Reveal Ideas That Every Manager Can Use is a major publishing event of 1998. The world rarely hears directly from the great contemporary business leaders, the chief movers and shapers of major corporations around the globe. Working with a Price Waterhouse management team, a wide variety of chief executive officers who are managing today's rapid pace of economic change present their ideas about leading and motivating people, unleashing innovation and creativity, and learning from customers to revitalize their businesses. Among the many CEOs represented in the book are the heads of British Airways, Compaq Computer, Monsanto, Royal Dutch/Shell, Enron, Chase Manhattan Bank, Pitney Bowes and Warner-Lambert. In all, 33 leaders give their visions of the future and advice on how to succeed there. Readers will find no ivory tower theorizing here, these are practical insights given by the people who must find ways to test and validate, implement change to improve the bottom line, and ultimately focus on the core ideas that will truly reshape their corporations. Editors G. William Dauphinais and Colin Price are successful authors and business authorities. They have compiled the chapters, each by a different chief executive officer, in a clear manner. Business leaders, managers and future managers will find many tools that can be used in their own organizations. Don't have time to read it all? You can still get the benefits. The title is also available from Simon & Schuster Audio.

Straight from the CEO: The World's Top Business Leaders Reveal Ideas That Every Manager Can Use, G. William Dauphinais and Colin Price, editors, copyright Price Waterhouse. Simon & Schuster, New York, 318 pages.
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