The Circle of Innovation

Tom Peters, the brilliant and inspiring business thinker, has a lot on his mind. And he shares it all with you in his book, The Circle of Innovation: You Can't Shrink Your Way to Greatness. The world, says Peters, is in a permanent state of flux in which constant innovation is the only survival strategy for individuals and organizations. He presents a practical handbook designed to develop the innovation machines we need. The author has refined and reinvented his views on innovation and now brings his beliefs and passions to us. His book is meant to both terrify and enlighten. He contends that these are times of matchless peril for those who fail to innovate, and times of opportunity for those who do. To keep readers alert, he provokes and cajoles in all chapters. Among his revelations: We are all Michelangelos. He shows how to transform every jobholder into a full-fledged business person. Create waves of lust. Quality is not the big advantage it once was. We must reverse the tide of product and service "commoditization." The system is the solution. Learn how to build great systems which go beyond nuts and bolts. Little things are the only things. As sameness encroaches on market after market, design becomes the best tool in services and products for differentiation. We're here to live life out loud. Leaders of the future, says Peters, must have laser-like focus and always speak the truth. The book is energetic and profound. It strikes to the heart, brain and soul of the reader, say its publishers.

The Circle of Innovation: You Can't Shrink Your Way to Greatness by Tom Peters, Alfred A. Knoph, New York, 518 pages.
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