ISBN 0-8442-3018-9
ESSENTIALS OF MEDIA PLANNING
Authors: Arnold M. Barban, Steven M. Cristol & Frank J. Kopec
Publisher: NTC Book Company
© 1987 National Textbook Company 12.95

ISBN 0-07-010669-X
EXHIBIT MARKETING
A Survival Guide For Managers
Author: Edward A. Chapman, Jr.
Publisher: McGraw-Hill Book Company
© 1987 McGraw-Hill Inc. 19.95

1-55738-111-9
FOCUS GROUPS
Author: Jane Farley Templeton
Publisher: Probus Publishing Company
© 1987 Jane Templeton 19.95

ISBN 0-87094-913-6
FOURTH MEDIUM (THE)
How to Use Promo Literature to Increase Sales
Author: Cameron S. Foote
Publisher: Dow Jones-Irwin
© 1986 Cameron S. Foote 14.95

ISBN 0-9602664-7-X
GETTING IT PRINTED
Authors: Mark Beach, Steve Shepro, Ken Russon
Publisher: Coast to Coast Books
© 1986 Coast to Coast Books 29.50

ISBN 0-316-77366-2
GOOD-BYE TO THE LOW PROFILE
Art of Creative Confrontation
Author: Herbert Schmertz
Publisher: Little, Brown & Co.
© 1986 Herbt Schmertz 16.95

ISBN 0-13-365560-1
GREAT MARKETING TURNAROUND (THE)
Authors: Stan Rapp & Tom Collins
Publisher: Prentice Hall
© 1990 Prentice-Hall 22.95

ISBN 0-85013-155-3
GREATEST DIRECT MAIL SALES LETTERS OF ALL TIMES (THE)
Author: Richard S. Hodgson
Publisher: Dartnell Corporation
© 1986 The Dartnell Corporation 61.95

Marketing on the Internet 3rd Edition