Welcome to the online publication of Barb Tomlin's popular white paper, Building Your Online Business. This publication began in 1994 and continues to be a work in progress. While current versions of the white paper are distributed during each of Barb's presentations, you will always find the most current version online here at http://www.westward.com/byob/. For those of you who prefer "meat only", you can download the latest Word version of this publication at http://www.westward.com/byob/byob.doc or the Adobe® Portable Document Format version at http://www.westward.com/byob/byob.pdf.

• Introduction
• First Things First — Planning Your Web Launch
• Presentation and Production
• Promoting and Maintaining Your Online Presence
• Appendix